PROJECT
WALMART ︎︎︎
WE DRESS AMERICA
CREDS
Agency: YARD NYC
Creative Team: Mirelle Majas, Sam Evers & Claire Longfield
Creative Directors: Jason Moses & Ulrika Karlberg
ECD: Stephen Niedzwiecki
Director & Photographer: Ryan McGinley
Stylist: Beth Fenton
Production: North Six
Creative Team: Mirelle Majas, Sam Evers & Claire Longfield
Creative Directors: Jason Moses & Ulrika Karlberg
ECD: Stephen Niedzwiecki
Director & Photographer: Ryan McGinley
Stylist: Beth Fenton
Production: North Six
ABOUT
“We Dress America” celebrates personal style across the country, aimed at changing perception of fashion at Walmart. With iconic American photographer Ryan McGinley, we casted and captured real people from coast-to-coast to launch the new platform. Proudly declaring that we stand for fashion for all and style that doesn’t discriminate, this campaign reminded everyone that whoever you are, wherever you come from, your style has a home at Walmart.
