
PROJECT
RENT THE RUNWAY ︎︎︎
RENTING IS EVERYTHING
CREDS
Agency: 72andSunny & Hecho Studios
Creative Partner: Sam Evers
Director: Santiago Sierra Soler
DP: Emilio Valdés
Stylist: Suzanne Smallshaw
H&MU: Ana de V
Set Designer: Nadine Karakachoff
Production: The Lift
Editor: Olive Lewis
ABOUT
Challenged with the task of getting more women to believe that Rent The Runway is for them and their everyday, we created an educational campaign that captures the magic of the brand experience. Through a series of short videos that highlight values of the RTR difference, we showed that renting is every designer of your dreams, every piece your outfit needs, every possibility for your everyday. Renting is everything.








