CREDS

Agency: Hecho Studios
Creative Partner: Sam Evers
Mejuri Creatives: Jess Brewer & Sam Heichert
Director: Lana Shahmoradian
DP: Julian Kapadia
Stylist: Rachel Gilman
H&MU: Stephanie Peterson
Production: Matador Productions
Editor: Anthony Miralles
Composer: Ludwig Jonsson
Colorist: Kaitlyn Battistelli

ABOUT


Jewelry has always been seen as the final touch; an afterthought. Mejuri wanted to flip that story and get people to see jewelry as the essential element to their style. Creating a campaign meant to change behaviors and mindsets, we reminded people that that their day, their look, their vibe starts with the pieces they choose to reach for first. It’s where it all begins.