PROJECT
WALMART ︎︎︎
WALMART ︎︎︎
FREE ASSEMBLY
CREDS
Agency: YARD NYC
Creative Team: Dan Lindsey & Alex Witjas
Style Director: Teng Phour
Creative Directors: Jason Moses & Ulrika Karlberg
ECD: Stephen Niedzwiecki & Richard Austin
Creative Team: Dan Lindsey & Alex Witjas
Style Director: Teng Phour
Creative Directors: Jason Moses & Ulrika Karlberg
ECD: Stephen Niedzwiecki & Richard Austin
ABOUT
Designed from name and logo to purpose and product, we created a new sustainably-minded fashion brand for Walmart’s growing apparel business dubbed ‘Free Assembly’. Innovated to be inclusive and forward-looking, the brand starts a new chapter in American essentials.
Designed from name and logo to purpose and product, we created a new sustainably-minded fashion brand for Walmart’s growing apparel business dubbed ‘Free Assembly’. Innovated to be inclusive and forward-looking, the brand starts a new chapter in American essentials.
