CREDS

Agency: YARD NYC
Creative Team: Mirelle Majas & Pooja Kolluri
Creative Director: Teng Phour
ECD: Stephen Niedzwiecki & Evie Bear
Director & Photographer: Shaniqwa Jarvis
DP: Sing Howe Yam
Stylist: Kat Typaldos
H&MU: Nena Soul Fly
Set Designer: Peter Klein
Production: Day International
Editor: Anne-Laure Soler

ABOUT

Partnering with Athleta to launch their most expansive partnership yet, we brought Alicia Keys’ new collection to light with a campaign dubbed ‘Power Is Within You’. Borrowing all the motifs of the brand platform, the ‘Power of She’, we gave them new relevance and purpose by highlighting the stories of three real women. We celebrated the different ways women connect with themselves and their communities to support their personal well-being, while sitting alongside Alicia Keys.