
PROJECT
ATHLETA ︎︎︎
THE POWER OF WE
CREDS
Agency: YARD NYC
Creative Team: Mirelle Majas & Leah Keiter
Style Director: Teng Phour
Creative Director: Ulrika Karlberg
ECD: Stephen Niedzwiecki
Director & Photographer: Carissa Gallo
Choreographer: Erin Murray
Stylist: Doria Santlofer
ABOUT
Tapping into the belief that each of us bring our own strength to the team, we celebrated the launch of Athleta’s most inclusive line ever, with 500+ styles in sizes from XXS to 3X. Featuring nine women (each cast to represent one of the sizes in the expanded range), we captured a joyful movement in unison and showed that power comes in every shape and size.




